PromptPay sign
Customers buy coffee at 50–70 baht a cup and hardly anyone is carrying the exact cash. A QR sign standing next to the till keeps the queue from jamming up, and saves you reading out your PromptPay number to one person after another.
Opening a coffee shop / drinks shop
The things you have to print and put up in the shop from day one — make them yourself, free, in 10 minutes
A new coffee shop spends its money on the espresso machine, the grinder and the fit-out until there is almost nothing left in the budget for printed things. But what the customer sees while standing at the counter is printed things, all of it: a scan-to-pay sign that is easy to read, a menu with clear prices, a sign giving the opening hours, and a Wi-Fi sign that saves having to ask a member of staff.
This page collects the tools a drinks shop really uses in its first week. For each one you can tap to try it with a fictional shop's example straight away, then change it to your own shop's name. Everything is done in your browser, there is no charge, and there is no sign-up.
The 6 most used tools
Press the example button to open the tool with made-up shop details already in it, then change them to your own shop's straight away
QR menu
A drinks menu changes often, with the season and with what you can get hold of. A QR menu lets you change a price without printing a new sign, and a customer sitting at a far table can order from their phone.
Price tags
Every sweet in the cabinet and every bakery item on the counter has to have a price tag, otherwise customers do not dare ask and walk past. Print a whole A4 sheet in one go, cut them out and slot them straight in.
Opening hours sign
Most coffee shops open early and close before evening. A customer who comes at the wrong time once usually does not come back, so an opening-hours sign stuck on the glass is well worth it — and you can announce your closing day on the same sign.
Promo poster
An afternoon promotion or a seasonal menu needs a picture to put on your page, and hiring a graphic designer every time is not sustainable. The poster templates make a post-sized and a story-sized image in one click, including the template for your shop's Wi-Fi sign.
GP calculator & order link
Before you take orders through a delivery app, you should know how much is left of a 65-baht latte once the GP is deducted, and what price you have to set on the app if you want to end up with the same amount.
Fictional example The example details are a made-up shop, not a real one. Once it opens you can change them to your own straight away, and you can press stop using the example to get your own details back.
A worked example of the sums
A real worked example: an iced latte listed on a delivery app at 65 baht
Suppose the shop lists the drink on the delivery app at 65 baht and the platform charges 30% GP on the app price, with a further layer of 7% VAT on the GP. The numbers run like this.
- GP = 65 × 30% = 19.50 baht
- VAT on the GP = 19.50 × 7% = 1.365 baht, rounded to 1.37 baht
- Total deducted = 19.50 + 1.37 = 20.87 baht
- Left for the shop = 65 − 20.87 = 44.13 baht
- If you want the shop to be left with 65 baht, the same as the over-the-counter price, you have to set the app price at about 65 ÷ (1 − 0.30 × 1.07) = 95.73 baht
The 30% rate is an invented number, purely to demonstrate the method. Your real GP follows your own shop's contract with each platform, and it can differ a great deal by type of shop. Please check it against your contract, or with the platform's account manager for your shop, before you set your prices.
Frequently asked questions
Do I have to register anything to open a small coffee shop?
A drinks shop with a shopfront usually has to apply for a food-sale or food-storage premises licence from the local municipality or Sub-district Administrative Organisation, and the conditions differ according to the size of the premises. For commercial registration and tax matters, go by the announcements of the Department of Business Development and the Revenue Department. We are not legal or accounting advisers — ask the authorities in your area before you decide.
If I make a QR menu, do I still have to make a paper menu?
We suggest having both at first. Elderly customers, and customers whose phone battery has run out, still need a paper menu. Use the QR menu tool to make the online menu page for the tables, and use the price tags tool to make tags for the things in the cabinet, alongside it.
How do I make a Wi-Fi sign so that customers do not have to ask a member of staff?
Use the “Wi-Fi sign” template in the poster tool. Fill in the network name and the password and you get a sign with a QR that customers can scan and connect straight away, with the password printed underneath for devices that cannot scan it.
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