The things shops really run into, explained step by step, with free tools to carry straight on with
All the articles are in Thai. There is no translated version yet.
Add English to your QR menu without printing a new sign — from which dishes should be transliterated rather than translated, to how to write spice levels and types of meat, to labelling halal, jay and vegetarian, plus the reason you must not print two QRs.
QR menu
Most shops never switch to a QR menu because they are afraid their older regulars cannot scan it and will feel the shop has stopped being friendly. This article makes the case for running both: keep the paper menus, and give staff a script for offering to scan on a customer's behalf without embarrassing anyone.
QR menu
A comparison of free and monthly QR menus using each vendor's own published prices, with a clear line for when a shop should pay and when the money will go unused — because a shop that just wants customers to see prices does not need a monthly POS.
QR menu
Most shops start with photographs of a paper menu sitting in the camera roll. This article compares the three honest routes — posting the photo as-is, typing the menu out, and hosting a PDF on Google Drive — on how readable each one is on a customer's phone, and makes the case for starting with your ten best sellers rather than the whole menu.
QR menu
Two QR codes on a table can look identical and do completely different jobs: one replaces the paper menu, the other sends orders to the kitchen. This explains the difference, which kind of shop needs which, and where to go if you genuinely need ordering — including recommending a paid vendor when that is the honest answer.
QR menu
How to ask for Google reviews so that customers actually do it and you do not break the rules — from finding your shop's review link, to the right moment to ask, to the things Google clearly forbids, such as trading a review for a discount.
Google review sign
An account sign with nothing but numbers on it makes customers mistype and transfer to the wrong account. How to make a sign that has the shop name, the account number and a PromptPay QR that really scans, all on one sheet, without downloading a photo-editing app.
PromptPay sign
Explains how a delivery app's GP is calculated step by step, both the VAT on the GP and how to work backwards to find what price you have to set on the app, with a comparison table of starting rates that you can change yourself.
GP calculator & order link
Choose the size of your scan-to-pay sign from the distance the customer stands at, find out why a screenshot from your banking app comes out blurred when printed, why gloss lamination stops it scanning, and how to test it before you put it up for real.
PromptPay sign
How to create a PromptPay QR with the amount already specified, from choosing whether to link it to a mobile number or a citizen ID number, through to checking the payee name before you print the sign for the shopfront.
PromptPay sign
How to make a table-top QR code menu sign yourself: choose the size from your real tables, choose the paper and the lamination, test that it scans before you put it out for real, and know when you should pay an acrylic maker instead.
QR menu